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15% E-Commerce Growth and a British Mobile Explosion

15% E-Commerce Growth and a British Mobile Explosion

2016-02-17 15:01

British e-commerce had a beautiful start of the year with strong growth and mobile commerce is gaining.

The latest figures from the UK show a strong start of the year in online sales. IMRG who tracks the British e-commerce together with Capgemini reports a 15% growth for January 2016 compared to last year.

- The 15% growth in January is more than double the growth rate observed in the same month last year and is ahead of IMRG and Capgemini’s 2016 growth forecast, said Tina Spooner, CIO at IMRG.

UK online retail industry reached the second-highest growth rate recorded over the past 14 months.

Most sectors felt the positive growth with one category going against the stream. Online sales of alcohol dropped 2% in January.

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Smartphones Close to 100% Growth

Sales via smartphones were up 96% year-on-year. The mobile phone is becoming even more important in the e-commerce landscape. Tablet sales increased just 13 percent, falling below the overall online growth rate for the first time.

- The divergence between the use of mobile devices is becoming increasingly apparent - growth rates via smartphones surged 96% year-on-year, with confidence in using them for shopping most likely boosted by the design shift toward larger screens, together with improved retailer mobile sites, said Tina Spooner.

Julius Gunnilstam

Editor-in-chief

Born computer engineer - today e-commerce expert and the leader of the editorial team at Ecomony. Been writing about e-commerce for six years.

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