This year’s Singles Day, 11th of November, China saw sales breaking new record levels. During the day e-commerce giant Alibaba alone reported sales of USD 8 billion after only ten hours, and many consumers probably arrived at the checkout thinking they had made a good deal. However, a report from China’s Consumer Association says 30 percent of Singles Day deals are not in fact discounts at all, according to Tech in Asia.
Some Products Cheaper Three Weeks Later
The Association made a list of 94 popular products from 12 e-commerce platforms that were sold with discounts of at least 50 percent during Singles Day, and then compared the prices to the ones on the 18th of November and the 5th of December.
One week after Singles Day 28 of the products still had the same price, and two weeks after Singles Day many of those had still not changed. In fact, on December 5th seven out of the 28 products were actually sold at a cheaper price than on Singles Day.