One of Alibaba's key areas in 2016 is said to be global imports. The e-commerce giant want to move products, from foreign brands, into China and especially strong Western brands.
Alibaba starts of the year with a move to cater to consumers craving imported goods. A little out of character they now make a move offline to attract more customers.
In China's port city Tianjin Alibaba has opened a physical, brick-and-mortar, store. Filled to the brim with imported products.
Ride the Alibaba Shopping Train
The Alibaba store is part of a 20,000 square meter retail outlet in Yujiapu financial district of Tianjin Free Trade Zone.
Alibaba has also chartered two trains each day, according to China Daily, between Beijing and Tianjin. The people on the train can browse product catalogs and place orders during the trip.
Both Alibaba and its rival JD.com have made investments in imported goods on their online platforms the last couple of years.
The physical store is said to contain over a thousand of the most popular products from Tmall Global, Alibaba's marketplace for imported goods. Consumers visiting the shop can try small samples of products and then order online at Tmall Global.