Alibaba has recently admitted to have problems with fake goods being sold on the e-retailer's various platforms. Last week Alibaba’s site Taobao barely escaped a list of "notorious markets", put together by the Office of the U.S. Trade Representative, USTR.
In his new role Matthew Bassiur will work with brands and retail partners, as well as industry associations and government regulators, in order improve Alibaba’s anti-counterfeiting and IP rights protection efforts.
- Matthew's appointment is the latest step in Alibaba Group's comprehensive and industry-leading efforts to fight counterfeits. Counterfeiting is a problem that challenges all forms of distribution, whether in e-commerce or offline retail. We will continue to be relentless in our long-term commitment to protect both consumers and intellectual property rights owners, and we call on all companies in our industry to join our fight against bad actors, said Jack Ma, Executive Chairman of Alibaba Group.
Previously Worked for Pfizer and Apple
Matthew Bassiur joins Alibaba from Pfizer, where he was vice President, Deputy Chief and Security Officer. At Pfizer he was responsible for the company’s anti-counterfeiting operations, large-scale investigations into criminal activity, physical security and crisis management for North, Central and South America. Bassiur has previously also worked for Apple, where he had similar responsibilities. He has also had leading roles in the United States Department of Justice, as well as teaching students about intellectual property law at Renmin University in Beijing, China.
- Matthew makes a great addition to the Alibaba team. His expertise in IP rights protection, policy creation and enforcement, as well as his deep familiarity with China, will complement our dedicated IPR enforcement team in China and help us to continue to globalize as a company, working with our brand, industry and government partners worldwide, said Michael Evans, President of Alibaba Group.
Matthew Bassiur will start his new job in January 2016.