The reason behind the books not being labled with prices is that the prices in the store are always meant to be the same as the ones on Amazon’s website. Instead the store visitors need to find an in store scanner or download the company’s app and use it as a scanner, in case they want to know how much a certain book costs.
According to Sarah Kliff, writer at the Vox, this is annoying to not only herself, but to most customers that visited the store on the particular day that she was there.
- This appeared to be one of the biggest frustration of the customers at the store. One older man berated an associate over the point. "Your store is very crowded and uncomfortable to be in," he noted. "There are no prices. Just some feedback for you”, she writes in her article.
No Waiting for Delivery
Sarah Kliff moves on to write that the store is not as bad as she thought it would be, and she also sees how the customers can benefit from being able to get their chosen book straight away.
- The case for the Amazon bookstore is the case for any retail store. It's a curated collection of items available for immediate purchase. If that doesn't sound revolutionary, it's because it isn't! It's how stores have worked for decades now — and why there are millions of them in perfectly good business across the country. Amazon has been a phenomenal success, but it hasn't rendered brick-and-mortar retailers obsolete. And with the Amazon bookstore, the company is acknowledging that might not be such a bad thing.
But she is however not sure of the concept’s future, adding that at her visit an estimated nine out of ten customers left the store without buying anything:
- I'm still inclined, even after my experience, to think that the Amazon bookstore won't take off. I don't expect a wave of them popping up across the country, mostly because of how other large bookstore chains have shuttered in recent years.