advertisement

Photo by Amazon Amazon Books without price tags

"Amazon Books Will Not Take Off"

2015-11-10 16:15

An editor at online magazine The Vox paid a visit to Amazon’s newly opened book store in Seattle and was, above all, annoyed with the fact that the books lack price tags.

The reason behind the books not being labled with prices is that the prices in the store are always meant to be the same as the ones on Amazon’s website. Instead the store visitors need to find an in store scanner or download the company’s app and use it as a scanner, in case they want to know how much a certain book costs.

According to Sarah Kliff, writer at the Vox, this is annoying to not only herself, but to most customers that visited the store on the particular day that she was there.

- This appeared to be one of the biggest frustration of the customers at the store. One older man berated an associate over the point. "Your store is very crowded and uncomfortable to be in," he noted. "There are no prices. Just some feedback for you”, she writes in her article.

No Waiting for Delivery

Sarah Kliff moves on to write that the store is not as bad as she thought it would be, and she also sees how the customers can benefit from being able to get their chosen book straight away.

advertisement
advertisement
- The case for the Amazon bookstore is the case for any retail store. It's a curated collection of items available for immediate purchase. If that doesn't sound revolutionary, it's because it isn't! It's how stores have worked for decades now — and why there are millions of them in perfectly good business across the country. Amazon has been a phenomenal success, but it hasn't rendered brick-and-mortar retailers obsolete. And with the Amazon bookstore, the company is acknowledging that might not be such a bad thing.

But she is however not sure of the concept’s future, adding that at her visit an estimated nine out of ten customers left the store without buying anything:

- I'm still inclined, even after my experience, to think that the Amazon bookstore won't take off. I don't expect a wave of them popping up across the country, mostly because of how other large bookstore chains have shuttered in recent years.

Johanna Allhorn

Reporter

Journalist who has previously worked for several big media oulets making both newspapers and television broadcasts. Now contributing to the editorial content on Ecomony.

advertisement
Swedish Government to Outlaw Online Alcohol

Swedish Government to Outlaw Online Alcohol

Sweden is trying to restrict the free movement of goods within the EU.

Amazon.de Launches Free Delivery for 6 New Countries

Amazon.de Launches Free Delivery for 6 New Countries

Germany is looking to be the base for the company to take on Europe as free delivery expands to the Czech Republic, Denmark, Sweden, Finland, Hungary and Slovakia.

advertisement
advertisement
Alibaba Invests $1 Billion in Lazada

Alibaba Invests $1 Billion in Lazada

Alibaba now controls Rocket Internet's Amazon-clone in Southeast Asia.

Volvo Looking to Expand In-Car Deliveries

Exclusive: Volvo Looking to Expand In-Car Deliveries

The trunk deliveries of tomorrow are already here and now they are expanding in Europe.

advertisement
advertisement

Don't miss out on our weekly newsletter

Best Buy Expands Same-Day Delivery in 11 More Markets

Best Buy Expands Same-Day Delivery in 11 More Markets

The retail chain now offers the service in 13 US metropolitan areas covering 70% of the US population.

USA

"Virtual Reality Will Be an Integrated Part of Our Lives"

The Swedish furniture-retail giant Ikea wants its customers to furnish their homes before hitting the buy button.

Big Expansion of Amazon's Free Same-Day Service

Big Expansion of Amazon's Free Same-Day Service

Amazon's free same-day delivery service for its Prime members just expanded to 11 more metro areas.

advertisement
advertisement
The Unstaffed Store Expands to New Location

Exclusive: The Unstaffed Store Expands to New Location

The world's first unstaffed store has received attention worldwide and now another Swedish village seems to be in line for the so far unique concept.

advertisement
Swedish Unstaffed Store Sees Global Recognition

Swedish Unstaffed Store Sees Global Recognition

We have talked to the founder of Sweden's first unstaffed digital convenience store about his future e-commerce plans.

advertisement
advertisement
H&M Has Launched Online Shops for Seven New Markets

H&M Has Launched Online Shops for Seven New Markets

The Swedish fashion retailer is expanding its global online reach with dedicated websites in Croatia, Estonia, Latvia, Lithuania, Slovenia, Luxembourg and Ireland.

Insight: Does Size Really Matter?

Christoph Luetke Schelhowe, VP of Customer Experience at Zalando, reiterates the importance of the customer experience in the wake of Apple's newest mobile devices.

Now Everyone Can Record 60-Second Videos on Instagram

Not a minute too soon Instagram makes it possible for all users to post up to 60 seconds of video, not just advertisers.

advertisement
advertisement
EasySize Goes API and Puts Retailers in Control of Returns

EasySize Goes API and Puts Retailers in Control of Returns

Gulnaz Khusainova, CEO of EasySize, wants to make it easier for customers to shop online and easier for e-retailers to handle customers with a history of many returns.

About Ecomony.com

We are an independent news outlet reporting the latest news from the e-commerce economy.

Contact information

info@ecomony.com

Advertising inquiries

advertising@ecomony.com

Company details

EHANDEL SE AB
Organization number 556861-7517
EU Vat no SE556861751701