Ebay has presented the company’s report for the last quarter of 2015 and the numbers do not reach up to the levels predicted by analysists, who were pleasently surprised when the Q3 figures were presented. Revenue is over the last quarter flat on $2,3 billion but dropped to around $8,6 billion from $8,8 billion year-on-year. When the report was presented Ebay’s share fell more than 12 percent, according to Reuters.
Ebay puts forward that the year that passed was an exceptional one and that the split from PayPal demanded energy that otherwise could have been spent elsewhere. And after all, the company did over the year make a profit of $1,7 billion.
- We delivered solid fourth quarter results and continued to make progress against our key priorities. The quarter also marked the end of an extraordinary year during which we completed the spin-off of PayPal. We continue to grow our business and customer base while executing our plan to reposition eBay for long-term success, said Devin Wenig, President and CEO of eBay Inc.
Refocusing on Smaller Sellers
Ebay has for a while been forced to face the competition of other online marketplaces such as Amazon. Devin Wenig now says to Reuters that “Ebay has returned to its roots, refocusing on unique inventory and smaller sellers”.
-I want to grow our metrics faster but I am very pleased with where we are, he said.
Others, do however see dark clouds on Ebay’s horizon, although Ebay over the 2015 holiday season is said to have had had more than 265 million transactions.
- While not a direct competitor in every respect, the growth of Amazon's successful Prime service has locked more customers into using its services and sites in a way that is unhelpful to Ebay, said Carter Harrison, a retail analyst at research firm Conlumino, to Reuters.