As earlier reported Amazon is well prepared for the holiday with 100,000 seasonal employees. This Friday the distribution centrals and warehouse workers will be tested when Amazon.com starts Black Friday one week in advance.
Amazon will launch new "Black Friday" deals every five minutes starting the 20th of November and continuing onwards to Black Friday, the 27th of November.
App Only Deals
Last year total holiday sales from the Amazon Mobile Shopping App doubled in the US and Black Friday had the most rapid growth in mobile shopping, according to the company.
The mobile focus continues this year and a new feature called “Watch A Deal” will allow holiday shoppers to pick the deals they are most excited about and receive a notification to their mobile device.
- Year after year, more and more customers shop for deals on Amazon from the comfort of their own home, and we continue to make that process even more convenient for them. And with App Only Deals, customers will have plenty of options when it comes to scoring great deals from Amazon, said Steve Shure, Vice President, Amazon Consumer Marketing.