According to an Amazon representative who was interviewed by Fast Company in January this year, the company currently offers Amazon Prime, or Amazon Premium as it is called in some markets, in the United States, the United Kingdom, Spain, Japan, Italy, Germany, France, Canada, and Austria. Amazon is estimated to have over 40 million members in the US only.
Now Belgium becomes the next European country to gain access to the popular Amazon service, and according to the e-commerce pioneer it has been on the Belgians’ wishlist for quite some time.
- The most frequent question our Belgian customers ask is when we are going to bring the Prime service to Belgium. We are pleased to now offer our customers in Belgium the full advantages of a Prime membership: unlimited free-one day delivery on millions of items with no minimum purchase, one eBook a month to borrow for free on their Kindle, unlimited photo storage and early access to our flash sales, said Michael Pasch, Prime Europe Director.
Cheaper Membership for Young People
Since the membership comes in at $99 in the US and £79 in the UK, the Belgians can look forward to access at a much cheaper price. Annual membership is €49, and customers between 18 and 24 years of age only have to pay €24 for the first year. The US and UK memberships do however include more of Amazon's services.
Recently it became known that Amazon customers who do not use the prime service, actually keep getting slower deliveries, so eager e-commerce customers might benefit from joining the Prime group.
- With Prime, one-day shipping goes from an occasional indulgence to an everyday occurrence, and we are excited to be bringing this benefit to our customers in Belgium, said Michael Pasch.