Alibaba has previously revealed that selling a higher amount of foreign brands is one of the company’s main goals for 2016. The Chinese e-retailer has invested accordingly, by for example going brick and mortar in the last couple of months.
Offers Alipay as Payment Service
But the American e-commerce rival Amazon is not going to sit back while Alibaba brings the international market to Chinese consumers. In November Amazon launched Amazon.cn, which now has a staggering 10 million imported items in its sortiment. Two million were added in February alone, Internet Retailer reports.
The imported items are listed in a section of the site called Haiwaigou (which means “buy from overseas” in Chinese, according to IR). The section lists the products with Chinese product descriptions and offers the customers to pay with a local favourite payment option - Alipay, which is owned by Alibaba.
Exports via Free-Trade Zones
In order to sell in China, brands in the US can choose to click a “ship to China”-option when they set up their product listing on Amazon's US site.
Amazon are among the international companies which have made use of the newly invented Chinese free-trade zones, and now the marketplace says Chinese customers will receive their purchases in three to five days if the bought items are stored in of the e-commerce zones. If the items have to be shipped from the US, they will reach their destination in about a week.