Amazon continues to take over the US e-commerce space. Data from Slice Intelligence shows that 39.3 percent of e-commerce sales between 1st of November and 6th of December went to Amazon.
And once the full-year's e-commerce data comes in, Amazon will account for more than half of ecommerce growth in the US in 2015 according to a new report from Macquarie Research.
Macquarie estimates that for every $1 of e-commerce growth, Amazon will take 51 cents, and for every $1 of adjusted retail growth, Amazon will take 24 cents.
– Think about the inverse of that: Every other retailer is fighting for 49 cents and 76 cents of each dollar, respectively, analysts writes in the report.
Prime Leads the Way
Macquarie attributes Amazon's gains to one thing. Its $99-a-year Prime membership that offers two-day free shipping on big chunk of items, as well as add-ons like free unlimited photo storage, free streaming of music, movies, and TV, and access to the Kindle library for books.
– We estimate Amazon Prime members now account for 25% of total U.S. households (this is likely quite conservative). We continue to believe that 50% of U.S. households will be Prime members by 2020, analysts writes.