Dash buttons cost $5 and come branded with the company providing the supplies, for example a Gillett button to order blade refills. There was also a button branded Tide to put on the washing machine to order laundry detergent.
With one simple click you could then order a selection of products from the brand sponsoring the button.
The Dash program was however never ment to be limited to small physical buttons that you could put on your existing devices. Together with the buttons Amazon also launched the Dash Replenishment Service.
No More Pressing Buttons
Dash Replenishment Service (DRS) is a service that enables connected devices to order physical goods from Amazon when supplies are running low. Device makers will be able to leverage Amazon's customer base, fulfillment network and fast delivery to make their devices smarter.
Whirlpool is one of the first to market with a Amazon-connected device. This year's lineup of smart dishwashers, top-load washers, and dryers can now order supplies automatically thanks to Amazon's Dash Replenishment Service. No more pressing a button, which never was the end goal of the Dash program.
- Dash buttons are a great innovation, but a retrofit for people who don’t have smart appliances. Our belief in the future and where we can take away some of those button presses, that’s the long-term vision for both of us, said Ben Artis, Whirlpools Senior Manager of connected home products, to TechHive.