Earlier this month Forrester Research reported that Cyber Monday is set to continue to be the biggest online shopping day in the US. Analyst Sucharita Mulpuru from Forrester also said, to Fortune, that consumers have fewer negative associations with Cyber Monday compared to Black Friday.
Black Friday in the US always results in injuries and sometimes even deaths when people rush out to get the best deals. Something you do not have to deal with when shopping from the safety of your own home.
A news analysis from the company Criteo, based on nearly 200 retailers and more than 63 million transactions, shows that Black Friday is beginning to look a lot more like Cyber Monday, according to Marketing Land.
"Tremendous Amount of Online Shopping"
The move to shopping on mobile devices seems to be the factor that pushes the online sales boom towards Black Friday instead of Cyber Monday.
- The path to purchase for today’s consumer has evolved and, as a result, people are doing a tremendous amount of online shopping across all devices on Black Friday, said James Smith, Criteo’s exec VP of the Americas.
The volume of sales from mobile is now higher on Black Friday than on Cyber Monday according to Criteo's figures. Sales from smartphones and tablet were 18 percent higher on Black Friday than on Cyber Monday in 2014.
Cyber Monday is however still the biggest day for online shopping in the US. Criteo also concludes that Tuesday after Cyber Monday seem to be gaining ground. Sales were up 159 percent on that day and some categories, like sporting goods, did even better than on Cyber Monday.