In late November the Swedish company iFoodbag launched their water-resistant carrier bag, designed to protect chilled and frozen groceries for up to 24 hours.
The carrier bag is particularly suitable for e-commerce delivered food, and when the online supermarket Mat.se started to deliver directly to the cars of their customers through a cooperation with car brand Volvo, iFoodbags was the bag of chioce.
iFoodbag has its sights set on global expansion and now the Swedish startup gets a little help along the way after recently being awarded a grant of €1.7 million from the European Commission's Horizon 2020 SME instrument programme.
Time for a New Generation
The financial support will be used to develop a second generation of the bag that will be even more environmentally-friendly, will keep its contents chilled for even longer and will be even cheaper to produce.
It also means that iFoodbag's production budget for its second generation product will now be five times larger than its budget for the original carrier bag last winter.
– With generation two, we are putting our efforts into such things as improving the cost-effectiveness of the carrier bag, that more people should be able to afford to shop online, the environmental impact and reducing both CO2 emissions and food waste, says Karl Fallgren, CEO and founder of iFoodbag.