China's major online bookstore Dangdang.com has announced that it plans to open 1,000 physical bookstores around China in the next three years according to Yibada.com. The first brick-and-mortar book outlet, occupying 1,200 square meters, will open in Changsha City later this month and will offer books at the same prices as the online store.
– Our bookstores in the first and second-tier cities will become a cultural complex with sales of books and other related products with higher profit, assistant executive Zhang Wei, said.
Bringing Online and Offline Sales Together
In recent years, physical bookstores have found it hard to survive in the Internet era but Dangdang's move of bringing online and offline sales together, is expected to make a difference. The e-commerce giant also plans to team up with renowned shopping malls in an attempt to substantially cut bookstores management costs.
Earlier this month, the American online retail giant Amazon launched its first physical bookstore "Amazon Books" in Seattle. And just as Amazon Dangdang also plans to stimulate its online book sales through offline stores.