Although having cheated and started campaigning already on Thursday, Black Friday became a great success for fashion brand Chiquelle. At the end of Friday the number of orders were 30 times higher compared to Black Friday last year, and CEO Pouya Boland confirms orders came dropping in every minute of the day.
-The pressure is really high, both on social media, on our customer care and the packaging of orders. We got so many orders and traffic today that we had to make some improvements on our servers this morning but we're up and running again, he said on Friday.
"Had to Bring in Extra People"
In total Chiquelle saw a year-over-year growth of 2,800 percent on Black Friday. The company is present in several European markets, but an estimated 80 percent of Friday's orders came from the business’ home market, Sweden. As many others, the CEO is of the opinion that Black Friday has really gained ground in the Nordics this year.
- It's more hyped and we responded well on it. The average purchase was also much higher than last year. We faced really unexpected sales, even on Saturday and Sunday. Our headoffice had to bring in extra people to manage to prepare and pack all orders from the weekend. Orders are still being shipped out within 24 hours, Pouya Boland said.
Chiquelle, which recently launched web sites in the Netherlands and Finland, is aiming for a turnover of SEK 100 million (€ 10.8 million) in the near future.