When fewer letters are being sent through traditional postal services, logistics businesses answer with higher prices. Scandinavian logistics provider PostNord has recently announced the price for sending a regular letter by post in Denmark will almost double from DKR10 to DKR19, by beginning of 2016.
This lead to the new Danish company Coolrunner, founded by one of the owners of e-retailer Coolshop, seeing the light of day. The business idea, which was first explained in the Danish newspaper Business.dk, is to help consumers and other businesses to negotiate for lower prices.
- We think it is unfair that Mr and Mrs Denmark, together with smaller webshops, have to pay huge amounts for sending packages with Post Danmark. That is why we have decided to start Coolrunner, through which we can benefit from agreements we already have with a number of distributors, said Jacob Risgaard to Business.dk.
"Negotiating Prices an Ongoing Process"
By cooperating with competing companies Jacob Risgaard hopes for better prices since the companies together will move a larger volume of packages. Also, Coolshop obviously will use the newly created service for its own deliveries.
Customers of Coolrunner can access all necessary information through the service’s website. Up until the first of December, sending a box with the maximum weight of five kilos will be charged at DKR19. What happens from December and onwards will be revealed later on.
- That depends entirely on how many packages we send, negotiating prices will be an ongoing process. I can however guarantee the prices will still be lower than the ones offered at Post Danmark.