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Double-Digit Growth and Penetration Above 20% BRC Helen Dickinson

Double-Digit Growth and Penetration Above 20%

2016-03-08 11:48

British e-commerce is now fairly stable at over 20 percent of retail, according to BRC.

The British Retail Consortium (BRC) today released their numbers for the online sales of non-food items during February. According to the online retail sales monitor e-commerce now stands for over 20 percent of all sales, of non-food.

- Online channels once again played a vital role in driving retail sales in February. Compared with the same month last year, we saw a 10.7 percent growth in online non-food sales. With the online penetration rate standing at 20.4 percent, said Helen Dickinson, Chief Executive at the British Retail Consortium.

February was the third month in a row when online accounted for over one in every five pounds spent on non-food items.

"Significant Contributor to Sales"

The web's contribution to growth during this three month period was an impressive 84 percent, according to BRC. The growth rate in February did however slow down a bit.

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- Online growth rates slowed in February in what is normally a quiet retail month. However, with this channel still showing double-digit growth and penetration above 20 percent, it remains a very significant contributor to non-food sales growth, said David McCorquodale, Head of Retail at KPMG, who together with BRC releases the report.

Helen Dickinson at the same time points out that the UK is still a global leader when it comes to online retail sales. Something that of course is backed up by the fact that one in every five pounds is spent online.

Julius Gunnilstam

Editor-in-chief

Born computer engineer - today e-commerce expert and the leader of the editorial team at Ecomony. Been writing about e-commerce for six years.

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