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E-Commerce Retargeting Startup Among CNBC Top 20 Karl Lillrud, CEO and founder of Pricelizer

E-Commerce Retargeting Startup Among CNBC Top 20

2015-12-18 14:10

CNBC has selected Pricelizer as one of the world’s hottest startups because of its ambitions to help e-retailers making customers return after abandoning online shopping carts.

Pricelizer, a startup that aims to offer innovative retargeting solutions for online shops as well as a platform for social shopping and price monitoring for customers, has been included in American news giant CNBC’s list of the 20 hottest startups 2015.

The American news channel CNBC went through over 800 startup-ideas from 89 countries to find the most interesting businesses that are about to see the light of day. The final list consists of 20 start-ups that varies from a laundry-service in Kenya to an app from Portugal that will assist children with chronic diseases.

- The entrepreneurial revolution is spreading to nearly every nook and cranny on the planet. Even countries plagued with political strife or in the midst of a deep recession are seeing a surge in start-up activity. These innovators bring ideas to life, drive economic growth and expand human welfare — and can be found far from Silicon Valley, in such outposts as Uganda, Cameroon, the Philippines, Israel, Chile and Ukraine, said Barbara Booth at CNBC.com.

Sets up Automatic Price-Drop Alerts

Pricelizer, from Sweden, was included in the top 20 because of its service, RevaLizer, which are going to help e-retailers to make their customers return after abandoning their online shopping carts by setting up automatic price-drop alerts. This will hopefully encourage customers to come back to a particular shop when their desired price is met.

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- It’s great to see that all the efforts that we have put into this project are starting to pay off and that we’re getting recognized internationally by the big players in the media world. In light of the planned beta launch of our mobile app, this nomination couldn’t have come at a better time, says Karl Lillrud, founder and CEO of Pricelizer.com.

The 2015 Startup Open competition's list is part of the Global Entrepreneurship Week. An estimated 70 percent of the participating start-ups came from outside the US.

Johanna Allhorn

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Journalist who has previously worked for several big media oulets making both newspapers and television broadcasts. Now contributing to the editorial content on Ecomony.

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