Today, the e-commerce of Pakistan is a phenomenon for the urban areas of the country, with over 70 percent of the e-commerce traffic taking place in the large cities of Lahore, Rawalpindi, Islamabad and Karachi. But as the Pakistan government is promoting financial inclusion at faster pace, sales are set to take off, according to a study from GSMA presented in Daily Times.
The E-Commerce Market Lacks Trust
According to Daily Times, Pakistan has great possibilities for a blooming e-commerce, but it is still said to lack a trust between consumers and merchants as well as a legal system that assists if there is a problem with a transaction. Only 13 percent of the adult population in Pakistan is assumed to have access to a digital account, which is one of the lowest numbers in the world.
- On the legal side, there are four areas that are essential to increase user confidence in digital transactions: e-commerce transaction compatibility, consumer protection, privacy and data protection, and cybercrime, the article in Daily Times states.
With a population of an estimated 199 million Pakistan is the sixth largest country in the world.