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E-Tailer Sold People Nothing and Earned $71,145 Cards Against Humanity

E-Tailer Sold People Nothing and Earned $71,145

USA
2015-11-30 14:45

Cards Against Humanity sold absolutely nothing for $5 apiece on Black Friday, something that attracted almost 12,500 customers.

The people behind satirical card game Cards Against Humanity are not big fans of Black Friday. Something that they have clearly demonstrated in recent years by implementing quirky campaigns. In 2013 they sold their card game for $5 more, and last year they managed to sell 30,000 boxes of poop to curious customers.

This year they didn't sell shit, and earned $71,145 dollars in the process. Last Friday the online store was removed and replaced with a page where customers could buy absolutely nothing for $5 apiece.

It seems to have been a successful move and 11,248 people gladly gave away $5. Additionally 1,199 customers chose to buy a whole bunch of nothing, and the most enthusiastic customer threw away more than $100 during the day.

24-Karat Gold Pleasure Massager

Cards Against Humanity has a history of donating money to charity and since 2012 they have donated more than $4 million. But the money earned on Black Friday the employees decided to keep themselves.

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Something they weren't ashamed to admit and on their website people could see how they chose to spend the money. In addition to a whole bunch of Apple products the purchases included whiskey, a Playstation 4, plane tickets and a $3,120 24-karat gold personal pleasure massager.

Whether people would have given their money away knowing it would end up in the pockets of staffers is questionable, but given the company's recent Black Friday campaigns, no one can say they weren't warned.

Jimmy Andersson

Senior editor

Freelance journalist who have gone from covering sports to online retailing. Been writing about e-commerce for four years.

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