Flipkart, who recently appointed the co-founder Binny Bansal as a new CEO, may be trailing to Amazon when it comes the most-visited e-commerce website in India. But counting mobile only the Indian marketplace is at the top of the list.
According to Business Standard Flipkart in December 2015 had more than 50 million active mobile users on its platform, nearly three times more than Snapdeal and Amazon India. Together with Myntra, the company's fashion discovery subsidiary, Flipkart was the leading app used by consumers in India with 63% of the app-based e-commerce traffic.
During December Flipkart was number one in terms of mobile app traffic with 47% and Myntra came in second place with a 16% share of the market. There are about 160 million smartphone users in India and smartphones and mobile apps is increasingly becoming the dominant driving force of online sales in the country.
In May 2015 Myntra closed its e-commerce website to go app-only and Flipkart discussed the possibility of doing the same thing. The company later decided to ditch those plans but during Big Billion Days, Flipkart's five day long shopping event, discounts were only available for customers using the company's mobile app.