Flipkart, one of India’s biggest e-retailers, has entered a partnership with startup MapMyIndia, a business that provides mobile maps and GPS data for cars. The idea behind Flipkart taking a minority stake in its new partner, is to better being able to track orders, verify addresses and reduce package theft, according to TechCrunch.
Huge Logistics Investments to Come
The site says India has one of the fastest growing e-commerce markets of the world but also a logistics infrastructure that is underdeveloped. Hopefully the new deal will make deliveries in the large country both easier to handle and more reliable.
- The integration of comprehensive and accurate location data will allow us to deliver an even more personalized and delightful experience to our customers, said Binny Bansal, COO and co-founder of Flipkart to Times of India.
According to Tech Crunch, Binny Bansal has previously said his business is to invest between $3 billion and $4 billion in logistics over a period of five years, the ultimate goal being to be able to complete deliveries within 48 hours.