Amazon.co.uk has introduced the Amazon Baby Box, as a way of assisting new parents. Prime members who are soon-to-be parents who wants to receive the box have to register a Baby Wish List on Amazon.
The list can later be used for planning baby-related purchases, as well as arranging babyshowers or planning birthday parties for the little one.
- Becoming a new parent can take you into a whole new world of products that you never knew existed, and it’s no surprise that parents may feel overwhelmed. We’ve created the Amazon Baby Box to give Prime members a helping-hand in their first weeks and months of parenthood by delivering a handpicked range of must-have essentials directly to their door, said Ling Tsang, Baby Wish List Manager at Amazon.co.uk.
According to Amazon the Box is worth £40. It is said to contain everything the new parent could need for their newborn child, and includes for example a baby bottle, nappy bags and a toy, as well as a magazine for new parents.