The iconic Girl Scouts cookie program goes multichannel. In its latest update the Girl Scouts of America will no longer have to rely solely on knocking on doors peddling their delicious baking goods.
The Cookie program went digital last year but now it faces a new iteration in the Digital Cookie 2.0.
- Adding an online layer to the cookie program has vastly expanded the way Girl Scouts teaches the five essential skills of goal setting, decision making, money management, people skills, and business ethics, said Anna Maria Chávez, CEO of GSUSA.
You Sell More Digitally
The new program that was unveiled yesterday is said to be the largest multichannel business run by girls. The number of Girl Scouts worldwide is now close to 2 million but the digital program was last year rolled out to 160,000 scouts in the US, and they are now receiving the updated functionality.
- The success of the Digital Cookie platform in teaching modern and traditional skills simultaneously was mirrored by the success girls had selling cookies. 64 percent of girls who used Digital Cookie were able to engage more customers and sell more boxes in 2015 than in previous years. It’s all part of Girl Scouts’ legacy of teaching cutting-edge skills relevant to today’s girls, while staying true to the core values of our mission, said Anna Maria Chávez.
More than 350,000 orders have been placed using the digital cookie platform and 2,5 million additional boxes of cookies have been sold through the e-commerce initiative. The online orders were placed on a personalized cookie website or by using a mobile app.