The glass railing specialist Geländerladen.de, which started in the Nordics, now moves into another European country. The e-commerce store told our sister site Ehandel.se earlier this month that they were looking at the UK, France and Poland as interesting markets to move into.
After conquering the Nordics, with custom made glass and aluminum railings and an e-commerce site that makes it easy to configure and order your own railing, Geländerladen now opens in Austria. The expansion follows the move into Germany at the end of last year.
- To open in Austria was an easy step for us since we have already laid the groundwork with German speaking personnel following the launch in Germany, said Andreas Wedberg, Co-founder of Geländerladen.
Language Is Key
The expansion into Germany has also increased the demand for Geländerladen's products in neighbouring countries and especially in Austria, the company said.
- One of the company's main focuses is to offer our customers the best service with knowledgeable personnel that speaks the same language as the customer. It feels great to now also be able to offer this to the customers in Austria, said Jonas Halvarsson, Head of Sales at Geländerladen.