Last fall, Google said that its three-year-old delivery service, Google Express, would be heading into the highly competitive grocery delivery game. On Wednesday, the search giant announced it is now delivering fresh groceries in San Francisco and Los Angeles.
Rather than setting up logistics centers on its own, the company will be working with its existing retail partners Costco, Smart & Final and Whole Foods and Vicente's Supermarket, a high-end shop in Los Angeles.
– We’ll start in areas of LA including Pacific Palisades, Westwood, Venice, and Marina del Rey, and in San Francisco neighborhoods such as the Financial District, the Mission, and Potrero Hill, along with many others, says Prabhu Balasubramanian, Product Manager, Google Express.
Might Expand to Other Cities
Fresh grocery deliveries start at $2.99 for members and $4.99 for non-members, and you can choose when you want them delivered in two-hour windows, available every day. The price of membership is currently $10/month, or $95/year.
With this rollout Google Express will compete with rivals like Amazon Fresh, Fresh Direct, and Instacart. If it works in these two test markets, the company might expand to other Google Express cities. Same-day deliveries on non-fresh products are today available in San Jose, Manhattan, Chicago, Boston and Washington, DC.
– We’re always working to make Google Express better, and we hope that fresh groceries make the service even more useful, says Prabhu Balasubramanian.