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Instagram Celebrates More Than 200,000 Advertisers

Instagram Celebrates More Than 200,000 Advertisers

2016-02-25 15:08

Five months after launching its new advertising format Instagram has reached a major milestone.

Last September, Instagram officially launched its new self-service ad platform for all businesses, everywhere. Yesterday the social platform announced it now has more than 200,000 monthly active advertisers paying to reach its 400-million-plus active users.

Pretty impressive numbers considering that Twitter, which launched its counterpart in 2010, has about 130,000 monthly advertisers. And that is just five months after the Facebook-owned app opened its advertising platform for all marketers.

Facebook however has more than 2.5 million active advertisers, the company said in January.

A Place for Business

Much of the growth has come overseas and about three-quarters of the advertisers are outside of the US in more than 200 countries.

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The vast majority are small and medium-sized businesses and Instagram claims that their platform is a great way for advertisers to reach consumers and influence their behavior.

In a recent survey, conducted by Instagram, 60% of the respondents said they learn about products and services on Instagram, and 75% said they take action after being inspired by an Instagram post, like visiting a website, searching, shopping or telling a friend.

Jimmy Andersson

Senior editor

Freelance journalist who have gone from covering sports to online retailing. Been writing about e-commerce for four years.

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