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Majority of Europeans Went Shopping Online in 2015 Europe is experiencing an e-commerce boom

Majority of Europeans Went Shopping Online in 2015

2016-01-25 16:30

A record-high 53 percent of Europeans bought at least one item online in 2015, but the online shopping experience differs from one country to another.

A new study by Eurostat suggests Europeans grow more comfortable shopping online. 53 percent bought at least one item online in 2015, compared to 43 percent in 2012. According to Internet Retailer, 53 percent is a higher number than expected, and it exceeds the European Commission’s Digital Agenda goals for technology adoption on the continent.

The commission had expected 50 percent of Europeans to shop online by 2015. The new report, named E-commerce statistics for individuals, also found 30 percent of Europeans bought goods and services from other countries during the year that passed.

35 Percent of Bulgarians Never Online

The Eurostat survey is based on responses from more than 150,000 households where at least one person was in between 16 and 74 years old in the EU, Norway, Turkey and Macedonia. The responding people were asked how often and for which reasons they use the Internet.

Apart from the fact that shopping online has become more and more popular, the report could also come to several other conclusions. One is that there are huge variations between EU member states when it comes to the number of people spending money online. In the UK 87 percent had made at least one purchase online, in Romania only 18 percent had used the Internet for shopping. People aged 25-54 were the most frequent online shoppers.

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The percentage of people with no experience in using the Internet at all were the highest in Turkey (44 percent, followed by Bulgaria, Romania and Greece (30-35 percent), and the lowest in Luxembourg, Denmark and the Netherlands (2-4 percent).

Update: Turkey has the smallest proportion of Internet users among the countries that participated in Eurostats survey. This information was not included in our original text.

Johanna Allhorn

Reporter

Journalist who has previously worked for several big media oulets making both newspapers and television broadcasts. Now contributing to the editorial content on Ecomony.

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