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Messaging App Snapchat Plans E-Commerce Expansion Mageditoruk/WikiCommons(CC BY-SA 4.0) Joanna Coles

Messaging App Snapchat Plans E-Commerce Expansion

2016-02-19 16:25

One of Snapchat's board members confirms rumors of e-commerce coming to the mobile app.

The social network for the young and hip people, not the oldies on Facebook, is of course Snapchat. The social messaging and video app that instead of providing a permanent timeline of your life, tries to provide a fast and fun snapshot of it.

The company claims to be the best way of reaching 13 to 34 year-olds and in the US 60 percent of this age group is said to be "snapchatters".

100 Million Daily Users

There is no denying it is a popular mobile app and with over 100 million daily users it has a great user base of young people that many brands and retailers want to reach.

Snapchat has since its inception opened up to brands through a section called Discover. A special place in the app that is supposed to provide "awesome content hand-crafted by the world’s best publishers".

Discover was early on rumored to become a place not only for ads and content but also e-commerce. This has now been confirmed by one of Snapchat's board members.

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3 Million Daily Viewers

Joanna Coles sits on Snapchat’s board of directors and is the editor in chief of Cosmopolitan, a magazine owned by Hearst Corporation. Hearst runs the channel Sweet on Snapchat and Cosmopolitan is also represented on the social network.

- Sweet is a channel on Snapchat that Hearst and Snapchat have done together, and the tagline is "Love something new every day". But at some point that will morph into an e-commerce platform so you will be able to buy from it, said Joanna Cole, in an interview with Recode.

Cosmopolitan said in october last year that they averaged 3 million daily viewers on Snapchat.

Snapchat Discover seems to be working for content and ads and the social network is now moving closer to a launch of the sale of physical products as well.

Julius Gunnilstam

Editor-in-chief

Born computer engineer - today e-commerce expert and the leader of the editorial team at Ecomony. Been writing about e-commerce for six years.

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