The social network for the young and hip people, not the oldies on Facebook, is of course Snapchat. The social messaging and video app that instead of providing a permanent timeline of your life, tries to provide a fast and fun snapshot of it.
The company claims to be the best way of reaching 13 to 34 year-olds and in the US 60 percent of this age group is said to be "snapchatters".
100 Million Daily Users
There is no denying it is a popular mobile app and with over 100 million daily users it has a great user base of young people that many brands and retailers want to reach.
Snapchat has since its inception opened up to brands through a section called Discover. A special place in the app that is supposed to provide "awesome content hand-crafted by the world’s best publishers".
Discover was early on rumored to become a place not only for ads and content but also e-commerce. This has now been confirmed by one of Snapchat's board members.
3 Million Daily Viewers
Joanna Coles sits on Snapchat’s board of directors and is the editor in chief of Cosmopolitan, a magazine owned by Hearst Corporation. Hearst runs the channel Sweet on Snapchat and Cosmopolitan is also represented on the social network.
- Sweet is a channel on Snapchat that Hearst and Snapchat have done together, and the tagline is "Love something new every day". But at some point that will morph into an e-commerce platform so you will be able to buy from it, said Joanna Cole, in an interview with Recode.
Cosmopolitan said in october last year that they averaged 3 million daily viewers on Snapchat.
Snapchat Discover seems to be working for content and ads and the social network is now moving closer to a launch of the sale of physical products as well.