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More Than a Third of Global Online Transactions Mobile

More Than a Third of Global Online Transactions Mobile

2016-01-26 14:44

For the first time smartphones are now more popular than tablets for online retail purchases.

Adyen, the Dutch payments technology company that doubled its transaction volume to $50 billion in 2015, today published the 2015 Q4 edition of its quarterly Mobile Payments Index. A report which tracks mobile payment data from browser-based transactions across Adyen’s customer base.

During the period September to December over a third (34%) of browser-based online transactions globally were made on a mobile device, compared to just over 30% last quarter. The increase is driven particularly by major Asian-based payment methods including JCB, UnionPay, and Alipay.

– Mobile payments, both in app and browser-based, are driving the growth of ecommerce, and this trend is particularly noticeable by the acceleration in mobile payments for methods such as JCB and Alipay, says Roelant Prins, Chief Commerce Officer, Adyen.

Asian Payment Methods Keeps Growing

JCB recorded the highest share of mobile payments across all the payment methods analyzed, with 54% of payments on the Adyen platform made on a mobile device, up from 47% last quarter. Alipay increased to 44%, up from 35%, and UnionPay to 31%, compared to 23% last quarter.

– As mobile become the primary way for global shoppers to go online, and payment methods such as JCB see over half of online payments on mobile, the era of a mobile-first approach to payments is upon us, says Roelant Prins.

The Index also shows that for the first time, smartphones have overtaken tablets as the preferred device for making online retail purchases, at 17.5% on smartphone against 16% on tablet, compared to 14% and 17% respectively last quarter.

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This compares to 29% of digital goods payments on mobile against 7% on tablet, figures that are consistent with the last quarter. Smartphones also continue to grow their share of mobile payment volume, increasing 2% from last quarter to 68% on smartphone versus 32% on tablet.

UK Leads the Way

On a regional basis, smartphone use far outweighed tablet in Asia, with 29.5% of online payments on a smartphone compared to 4.5% on a tablet. Europe and the U.S. displayed a similar but less pronounced trend, with 23% of online payments on a smartphone and 11% on tablet in Europe, and 23% on a smartphone and 8% on a tablet in the U.S.

Among individual markets, the U.K. continues to lead the way in mobile payment adoption, with 49% of online transactions on mobile device, and just over 34% of these on a smartphone. Among other high adoption markets, the Netherlands reached 35% (23% on smartphone), and Sweden 32% (25% on smartphone).

Jimmy Andersson

Senior editor

Freelance journalist who have gone from covering sports to online retailing. Been writing about e-commerce for four years.

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