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New Investor and Web Will Continue the Expansion of Bemz Björn Beckman, Associate at Verdane Capital and Lesley Pennington, CEO of Bemz

New Investor and Web Will Continue the Expansion of Bemz

2015-12-10 10:15

With the new majority investor Verdane Capital Bemz is set for a rapid expansion in the European market.

The global design company Bemz has relaunched its website with a new design and a new graphic identity. The company, which has became famous for selling customed-designed covers for IKEA sofas, hopes the new website will give customers an even more personlised shopping experience and provide inspiration as well as being shopping friendly.

- The future of e-commerce is all about being relevant in your communication with your customers. Our new platform will allow for a higher degree of personalisation with tailored one-to-one communication throughout the customer journey, said Lesley Pennington, founder and CEO of Bemz.

Last year Bemz reached a turnover of 5.4 million Euros. After having grown organically for the past ten years, Bemz has now decided to partner with investment company Verdane Capital in order to achieve further growth. According to a press release Bemz will invest “significantly in building its brand recognition and improving its online shopping experience” over the next few years, with the first step being the launch of the new website.

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Johanna Allhorn

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Journalist who has previously worked for several big media oulets making both newspapers and television broadcasts. Now contributing to the editorial content on Ecomony.

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