In mid September Target launched a partnership with mobile grocery shopping app Instacart in the retailer's hometown of Minneapolis. Making it possible to order fresh food and groceries from two Target stores and have them delivered home.
A month ago San Francisco was added to its list and now Target expands its same-day delivery grocery push to Chicago, according to Internet Retailer.
– With the holiday season upon us and winter well on its way, we are happy to provide our customers with the opportunity to shop at Target through Instacart during this busy time of the year, says John Maslowski, Instacart business development lead.
A $10.9 Billion Industry
Customers can shop products from Target using Instacarts app and get them delivered to their homes within one hour or up to seven days in advance. Instacart delivery charges start at $3.99 per order for deliveries within two or more hours, or $5.99 for deliveries within an hour.
Instacart has partnerships with a variety of retail food stores in 18 U.S markets and Target is Instacarts second-largest retail partner by revenue, behind Costco. Online groceries are a $10.9 billion industry in the U.S and the parnership allows the big-box retailer to roll out an alternative to Amazons $299-a-year Amazon Fresh grocery delivery service.