A fresh look into the mobile numbers in the UK shows that m-commerce is on the rise again. The United Kingdom is a very mature e-commerce market and during this year the mobile penetration has stood still at slightly over 40 percent.
That is the percentage of online transactions made through smartphones and tablets. New measurements made by Capgemini and IMRG are again showing an increase.
Mobile Now Half of Apparel
During August thru October the number of mobile transactions rose to 45 percent in the UK. Visits rose as well from 60 percent previous months to 63 percent.
The likely reason behind this is speculated to be the release of the new iPhones by Apple. Something that might have provided a boost to the mobile penetration.
- The launch of the iPhone 6S and 6S Plus appears to have had a positive impact on m-retail penetration, with 45% of online sales now coming via mobile devices during the third quarter, up from 37% during the same period last year. Significantly, a tipping point was reached for apparel retailers, with smartphones and tablets now accounting for half of all ecommerce sales, said Tina Spooner, chief information officer at IMRG.