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Next in Line to Add E-Commerce to the Mix - Vox Media Vox Media Sites

Next in Line to Add E-Commerce to the Mix - Vox Media

2016-02-11 14:18

Editorial mixed with e-commerce is the future of news sites.

The big publishers are one after the other moving into the realm of e-commerce. Old media houses need new revenue streams and as physical papers are slowly dying, and ad blockers are rising in popularity, e-commerce is a new option to bring in money.

Wall Street Journal now reports that Vox Media, a quite influential, but not that old, digital publisher is looking at e-commerce.

Vox Media runs popular online magazines like Vox (news), SB Nation (sports), The Verge (tech) and Polygon (games) among others. Combined the sites of Vox have around 170 million readers.

E-Commerce Posts on All Eight Sites

The publisher is now looking at e-commerce to boost revenue. They are hiring a commerce editor to oversee revenue-generating posts, according to WSJ.

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Gawker Media and Business Insider are two media properties that already mix editorial content with e-commerce. The usual way of doing it is to recommend products and link to them on Amazon. According to Gawker you typically can get 4 percent in commission this way. But it can range anywhere between 1 and 10 percent.

The new e-commerce position at Vox will work in tandem with editorial teams on writing and optimizing commerce content for the company's eight sites.

Julius Gunnilstam

Editor-in-chief

Born computer engineer - today e-commerce expert and the leader of the editorial team at Ecomony. Been writing about e-commerce for six years.

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