Research company Field Agent has sent ten mystery shoppers, who at least occasionally shop from Amazon.com, to the e-tailer’s first physical store, Amazon Books in Seattle. The store opened a couple of months ago, and have since then received both good and bad reviews.
According to a Field Agent report, which is based on ten mystery shoppers who has visited the store, Amazon Books is likely to be well received by customers. "Innovative", "modern" and "organized" were among the words the shoppers used for describing the book store.
"Well Designed for Discovering Treasures"
All ten shoppers said it was very likely, completely likely or moderately likely that they would return to the store in the future, and most of the reviewers said they prefered Amazon Books over other physical book stores as well as buying books online, including from Amazon.com.
- Go! You cannot overstate the value of discovering a new book by touching and leafing through the pages. This store is well designed for discovering a new treasure, said one shopper.
- Same prices as the website, very cool atmosphere. Worth a trip into Seattle. Some innovative and cool ideas for what a store can be like, said another.
The undercover shoppers did however also find things they thought could become better at Amazon Books. There were for example complaints about the aisles being to narrow and that the store does not accept cash payments.
- It is nice to browse, but not to look for something specific, concluded one mystery shopper.