Recently, Instagram announced that it will soon start testing a new algorithm that will give higher priority to posts that the company believes people will care most about, instead of always showing the most recent posts first.
However, that is not the only update Instagram, which is owned by Facebook, has rolled out in the past year.
Last fall the company launched Advertising on Instagram, and at the same time it extended the maximum length of video clips from 15 to 30 seconds. In February 2016 Instagram extended their videos to a full minute. A change which applied only to advertisers but now Instagram is granting the same privilege to regular users.
Video Viewing Has Increased by 40%
Instagram yesterday announced that all users soon will have access to the longer format of 60 seconds. The update is already available on iOS and Android in the US and will be available for everyone in the coming months.
Instagram has gradually transformed its feed from a stream of static images to a more lucrative collection of videos. And according to the company, the time people spent watching video increased by more than 40 percent in the last six months.
For e-retailers and other companies, this new update may offer them new opportunities to reach and inspire their customers, without having to pay for it. Yesterdays update for Instagram on iOS will also bring back a tool that lets creators make videos out of multiple clips from the camera roll.