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Online Fashion Store Expands to 16 Countries in Europe Lesara Roman Kirsch, founder and CEO of Lesara

Online Fashion Store Expands to 16 Countries in Europe

2015-12-04 14:42

Lesara, a Berlin-based online fashion and lifestyle retailer, expands to the United Kingdom and Scandinavia.

Lesara was founded in 2013 and is already active in six European countries - Germany, Switzerland, Austria, Luxembourg, The Netherlands and Italy and reports a total of around 3 million unique users per month.

After Germany, which generates 60 percent of sales at the moment, Italy follows as the second strongest growth market for the Berlin-based company.

Now the online fashion store has announced it will also supply customers in the United Kingdom, Spain, Greece, Portugal, Bulgaria, The Republic of Ireland, Romania, Hungary, Estonia, Latvia, Slovakia, Poland, Czech Republic, Sweden, Denmark and Finland.

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Wants to Become a Global Brand

In September 2015 Lesara successfully completed a series B round of financing totaling 15 million euros led by the Scandinavian venture capital firm North Zone. Thanks to this investment Lesara is now able to further expand in Europe.

– It was our goal from the very beginning to become a global brand for sought after fashion and lifestyle products at reasonable prices, says Roman Kirsch, founder and CEO of Lesara.
– We have received a lot of initial demand and positive feedback, in particular from the Scandinavian markets and the United Kingdom and we hope to grow significantly there. More specifically, the United Kingdom is not only the largest e-commerce market in Europe, but is also one open to companies that offer inexpensive fashion.

Jimmy Andersson

Senior editor

Freelance journalist who have gone from covering sports to online retailing. Been writing about e-commerce for four years.

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