According to a new study, conducted by the local online consulting firm E-bit, online sales in Brazil reached R$41.3 billion ($10.2 billion) in 2015. A new high and up 15.3% compared to last year's figures.
The average sale was R$388 ($96), up 12% from 2014 partly due to inflation, E-bit said. In terms of orders nearly 107 million products were bought online last year, ZDnet reports.
Mobile Sales More Than Doubled
The report also shows that more and more Brazilians use their smartphones to buy products and services online. 45% of the Brazilian Internet users made some type of payment via smartphones in 2015, up from 21% in 2014.
– The market will continue to see growth in 2016, mainly through sales via mobile devices, says E-bit's executive director André Ricardo Dias.