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Parfümerie Douglas Eyes European Online Expansion Parfümerie Douglas has been around since 1910

Parfümerie Douglas Eyes European Online Expansion

2016-02-23 11:45

The German billion euro e-retailer Douglas plans to launch new e-commerce websites across Europe in 2016.

Parfümerie Douglas is with a revenue of €2.6 billion in 2014-2015, one of the largest retailers in Germany. Including franchised outfits, the company has 1,700 stores in 19 countries across Europe, and now the company wants to create more business in the online department.

"Need to Cater Different Cultures"

Over the next year the German beauty giant, which opened its first perfumery in Hamburg in 1910, is set on opening new e-commerce websites in among other countries Norway, Czech Republic, Poland, Spain, Portugal and Italy.

In order to soften the edges between the markets of Europe, which come with several languages and multiple payment preferences, Douglas has decided to cooperate with the payment provider Worldpay.

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- To expand into new European markets quickly we need to cater to many different cultures, languages, and preferred payment methods while maintaining a single, up-to date view of what’s happening across our business. Worldpay has already proved the level of its global expertise with the successful launch of our Swiss and German sites, and we expect them to help us carry on the momentum next year as we roll out new online stores across the continent, said Jan Dieter Schaa, e-commerce COO of Parfümerie Douglas.

Smoother Mobile Shopping

The German Douglas online store offers more than 40,000 products in the beauty and fragrance segments, and to attract online customers Douglas and Worldpay has made an extra effort to construct the new webshops in a mobile friendly fashion.

- We’ve seen online sales of perfume and cosmetics in Europe shift heavily towards smartphones and tablets as the convenience of these devices wins over a growing number of consumers. Working closely with Parfümerie Douglas, we’ve helped the company position itself to deliver on customers’ growing expectation for a mobile-friendly retail experience, said Wilco Slabbekoorn, business development director at Worldpay.

Johanna Allhorn

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Journalist who has previously worked for several big media oulets making both newspapers and television broadcasts. Now contributing to the editorial content on Ecomony.

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