advertisement

Pinterest Can Be a Great Traffic Source If You Sell the Right Stuff

Pinterest Can Be a Great Traffic Source If You Sell the Right Stuff

2015-11-25 16:15

Do not forget about the social network Pinterest, it drives a lot of sales for many retailers.

Usually the majority of social traffic to e-commerce sites comes from Facebook. Instagram recently launched ads on its social platform, something many e-commerce companies had been waiting for. Instagram and Twitter both want to be in the e-commerce game and Pinterest seemingly have been forgotten among many e-retailers.

Wall Street Journal today reports that some e-commerce sites really benefit from Pinterest and its social network of Pins.

The furniture retailer Dot & Bo reports that 73 percent of their social traffic comes from Pinterest. The wedding retailer Kleinfeld Bridal almost 68 percent and diamond seller Zales reports 30 percent.

Pinterest might not be for everyone but certain categories apparently works, like interior decoration, jewelry and wedding products among others, that play well with photo collages. Products that people like to collect in pinboards on Pinterest seem to have great potential to lure traffic towards an e-commerce site.

Mostly Female Users

According to WSJ Pottery Barn that sells home furnishing also reports high traffic from Pinterest, almost 47 percent of social referrals. The marketplace for handmade products, Etsy, that usually sells products with enticing pictures enjoys close to 40 percent of its social traffic from Pinterest.

advertisement
advertisement

Pinterest has also launched Buyable Pins on its platform and made it possible to buy things without leaving the social network. Something that is especially crucial on mobile.

The main take away from the companies that enjoy great traffic from Pinterest is that they seem to share the values of the users on Pinterest, a demographic that previous reports have pined as 70 percent women mainly in the age group of 25-50. The users are also said to be very good consumers with money to spend, on things they see and pin on Pinterest.

The key take away is that Pinterest, even though it is smaller than many other social networks, can be a sound place to invest your time in as an e-retailer. As long as you are selling something that resonates with its mostly female user base, and especially products for the home and things that look great in pictures and that are "pinnable".

Julius Gunnilstam

Editor-in-chief

Born computer engineer - today e-commerce expert and the leader of the editorial team at Ecomony. Been writing about e-commerce for six years.

advertisement
Swedish Government to Outlaw Online Alcohol

Swedish Government to Outlaw Online Alcohol

Sweden is trying to restrict the free movement of goods within the EU.

Amazon.de Launches Free Delivery for 6 New Countries

Amazon.de Launches Free Delivery for 6 New Countries

Germany is looking to be the base for the company to take on Europe as free delivery expands to the Czech Republic, Denmark, Sweden, Finland, Hungary and Slovakia.

advertisement
advertisement
Alibaba Invests $1 Billion in Lazada

Alibaba Invests $1 Billion in Lazada

Alibaba now controls Rocket Internet's Amazon-clone in Southeast Asia.

Volvo Looking to Expand In-Car Deliveries

Exclusive: Volvo Looking to Expand In-Car Deliveries

The trunk deliveries of tomorrow are already here and now they are expanding in Europe.

advertisement
advertisement

Don't miss out on our weekly newsletter

Best Buy Expands Same-Day Delivery in 11 More Markets

Best Buy Expands Same-Day Delivery in 11 More Markets

The retail chain now offers the service in 13 US metropolitan areas covering 70% of the US population.

USA

"Virtual Reality Will Be an Integrated Part of Our Lives"

The Swedish furniture-retail giant Ikea wants its customers to furnish their homes before hitting the buy button.

Big Expansion of Amazon's Free Same-Day Service

Big Expansion of Amazon's Free Same-Day Service

Amazon's free same-day delivery service for its Prime members just expanded to 11 more metro areas.

advertisement
advertisement
The Unstaffed Store Expands to New Location

Exclusive: The Unstaffed Store Expands to New Location

The world's first unstaffed store has received attention worldwide and now another Swedish village seems to be in line for the so far unique concept.

advertisement
Swedish Unstaffed Store Sees Global Recognition

Swedish Unstaffed Store Sees Global Recognition

We have talked to the founder of Sweden's first unstaffed digital convenience store about his future e-commerce plans.

advertisement
advertisement
H&M Has Launched Online Shops for Seven New Markets

H&M Has Launched Online Shops for Seven New Markets

The Swedish fashion retailer is expanding its global online reach with dedicated websites in Croatia, Estonia, Latvia, Lithuania, Slovenia, Luxembourg and Ireland.

Insight: Does Size Really Matter?

Christoph Luetke Schelhowe, VP of Customer Experience at Zalando, reiterates the importance of the customer experience in the wake of Apple's newest mobile devices.

Now Everyone Can Record 60-Second Videos on Instagram

Not a minute too soon Instagram makes it possible for all users to post up to 60 seconds of video, not just advertisers.

advertisement
advertisement
EasySize Goes API and Puts Retailers in Control of Returns

EasySize Goes API and Puts Retailers in Control of Returns

Gulnaz Khusainova, CEO of EasySize, wants to make it easier for customers to shop online and easier for e-retailers to handle customers with a history of many returns.

About Ecomony.com

We are an independent news outlet reporting the latest news from the e-commerce economy.

Contact information

info@ecomony.com

Advertising inquiries

advertising@ecomony.com

Company details

EHANDEL SE AB
Organization number 556861-7517
EU Vat no SE556861751701