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Samsung Brings E-Commerce to the Refrigerator Samsung

Samsung Brings E-Commerce to the Refrigerator

2016-01-07 15:44

During the Consumer Electronics Show in Las Vegas Samsung Electronics introduced a new fridge that may cement the refrigerator’s position as the center of the kitchen and online grocery shopping.

Soon you are going to be able to see what's inside your refrigerator without opening it, and it's not about something as trivial as a glass door, but a dash of modern technology. Samsung’s Family Hub Refrigerator is the company’s latest smart appliance and features three cameras inside the fridge that takes pictures of the content every time you close the doors.

You can then access the images and take a peek inside your fridge anytime and anywhere using your smartphone. Perfect if you’re at the store and need to check if you have enough milk, butter or eggs at home.

In addition to the cameras the refrigerator features a 21.5-inch touch screen located on the exterior door. The screen allows you to post, share and update calendars, pin photos, share treasured kids’ works of art, and leave notes using your smartphone.

Amazon Assistant Sits Inside

According to Mashable the appliance is also equipped with microphones and features Amazon Alexa, the digital assistant first introduced in Amazon’s Echo device late last year. But while it is possible to ask Alexa to write a shopping list, in which all the items will be put in the checkout queue on Amazon, it is not possible to ask Alexa what’s inside the fridge at the moment.

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Samsung also announced a new partnership with Mastercard called "Groceries by Mastercard. A new app that enables owners to order groceries at FreshDirect and ShopRite directly through the refrigerator.

After adding items to the cart the final shopping list is approved with a 4-digit pin and paid for in a single checkout experience. The orders are then delivered directly by the merchants.

The Samsung Family Hub Refrigerator will be available in May in the US and in the Nordic market during the summer in 2016.

Jimmy Andersson

Senior editor

Freelance journalist who have gone from covering sports to online retailing. Been writing about e-commerce for four years.

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