For most of the world the 11th of November is just another day. But in China, Internet users are basically throwing money at their screens. Singles Day has become the world's biggest online shopping day and every year we see a new sales record.
This year was no exception and Alibaba, who launched its first Singles Day online sale in 2009, saw their sales rise with 60 percent to $14.3 billion. At the same time the chinese shopping day is becoming more international than before.
Something that was noticeable on AliExpress, a global shopping site operated by Alibaba, who processed 21.2 million orders during the sale. Three times more than the 6.8 million orders placed on Singles Day in 2014 according to Internet Retailer.
40 Percent of Purchases Were Mobile
AliExpress was launched in 2010 and aims to help merchants sell Chinese products overseas and during Singles Day consumers from 221 countries placed orders on the markeplace.
Alibaba did not disclose how much, in terms of dollars, consumers purchased on AliExpress but the top ten countries, in sales, were Russia, Spain, the United States, Israel, Ukraine, Belarus, France, Chile, the United Kingdom and Canada.
According to the marketplace 40 percent of the purchases were made on mobile devices and cellphone cases were the most popular product, with 1.3 million orders placed. At the same time consumers ordered more than 4,000 wedding dresses, more than 200,000 pairs of socks and over 13,000 shavers.