Swedish entrepreneur Robert Ilijason has opened Sweden’s first all digital store in the small town of Viken in Sweden. The store is open 24/7 and customers can enter at any time they like by using a digital code system called Bank-ID, which has been introduced by the Swedish banks.
The store has no staff and the customers use an app to scan the products they want to bring home from the store. The customers then get billed for the products that they have scanned while in the store. Only customers with clean criminal records are allowed in the store.
The first-of-its kind store opened in January this year and has since then been featured by international media such as Associated Press, The New York Post, The Huffington Post, The Sydney Morning Herald and The Daily Mail.
Will Spread Concept to Other Villages
Robert Ilijason plans to expand his grocery service into the field of e-commerce. Within the next year or so the store’s visitors will be able to choose from thousands of products for pick-up or home delivery. It is already possible for customers to request products via the app.
- Right now we just want to get the basic functions going. But over the year several web based services will be launched, Robert Ilijason said.
His ambition is to spread the digital shop concept to several other small towns in order to make it possible for people who live in smaller places to get necessities any time of the day. The idea came to him when he ran out of baby food and needed a refill in the middle of the night.
- We are already looking at possibilities of buying from the entire supplier range both for in-store pick up and for home delivery. That will make it possible for us to expand from less than 500 to at least 10 000 products.