Tailor Store was founded in Sweden 2003 and has since then expanded to large parts of Europe with UK being the company’s fastest growing market. Buying tailored suits on the Internet seems to be attractive for many; last year sales ended up at SEK 50 million (€ 5.4 million).
"US Provides Interesting Possibilities"
Recently the company decided to expand outside Europe, releasing local websites with possibility to pay with the local currency in South Africa, Canada and New Zeeland. At the same time Tailor Store revealed its plans for an expansion to the U.S. According to CEO Jan Höjman, the chosen countries have been seen as attractive to the company because of their English speaking populations.
- In order to enter a local market you need a good customer service which speaks the local language, ehich is why we look at English speaking markets. Now we are looking at the U.S. a market that is challenging to us but at the same time provides us with interesting possibilities. But we also have more to do on our existing markets, he says.
Tailor Store’s production is located on Sri Lanka, where the company is now going to build an additional tailoring of 5 000 square metres in order to make room for a higher number of employees.
- Sri Lanka as a country has a really deep knowledge of the textile industry, it is one of the country’s largest exports. So they have a good selection of materials and a proficient work force that makes it easy for us to recruit new personnel within the next years, says Jan Höjman.