The new site plans to offer shoppable videos and exclusive content from Kat Von D. The e-commerce store is to be powered by Demandware and it is their platform for shoppable videos that is going to be used.
Social Section on Site
She will also do a weekly video series on the site which after the launch will allow for more interactive experiences and as previously mentioned the possibility to buy the products in the videos.
Fans of Kat Von D, she has over 5 million followers, and her cosmetics brand will have their own section on the e-commerce site.
As of writing the old site is still online and we guess the launch will happen Pacific Time, were Kat Von D and her studio High Voltage Tattoo is located in West Hollywood.