The survey, which was conducted by Thailand’s National Statistical Office and commissioned by the Electronic Transactions Development Agency (ETDA), was based on responses from a staggering half a million e-commerce providers nationwide. It reveals the country’s retail e-commerce from business to consumer, B2C, is growing rapidly.
Further Growth Expected
Last year the B2C e-commerce of Thailand reached $11.7 billion, which places the country at the e-commerce throne of Southeast Asia. Malaysia's B2C market was in 2014 valued at $9.6 billion, followed by Singapore at $3.4 billion and Vietnam at $2.9 billion. A source in Bangkok Post estimates Thailand’s numbers will be even larger this year.
- Thailand's B2C market is expected to grow by 15.2% this year, said Surangkana Wayuparb, the chief executive at ETDA.
The e-commerce of Thailand is still however nowhere near the ones of giants like the US, where e-commerce reached $359 billion in 2014, and China with sales of $322 billion, according to Bangkok Post.