We recently reported that India got a new unicorn in the marketplace ShopClues. This is of course a sign of how hot India is as an e-commerce market.
Amazon has said they will invest an additional $2 billion in their marketplace in India. Flipkart and Snapdeal are the leaders in the country's e-commerce market, even though Amazon is said to catch up quickly.
Together all three marketplaces have $7 billion behind them, reports Business Insider.
The Next Battleground
According to Bank of America Merrill Lynch, India will be the next e-commerce battleground. The investment in the top three players is at this time not far from the whole of India's e-commerce turnover.
That said we are obviously looking at an investment heavy future for India's e-commerce. Everyone wants a piece of the pie as the country's 1.3 billion people are moving online to shop. Today the Internet penetration is only 20 percent compared to Western countries who often are over 90 percent.
Analysts at Merrill Lynch expects the online market in India to be worth $220 billion by 2025. We also recently reported that the country is looking at a tenfold increase in e-commerce. Amazon, Flipkart and Snapdeal are spending big money to gather the biggest piece of that pie.