Swedish entrepreneur Robert Ilijason has been featured in newspapers such as The New York Post, The Daily Mail and The Sydney Morning Herald since he opened what seems to be the world’s first unstaffed store in the Swedish village of Viken. Yesterday we revealed Robert Ilijason’s plans of expanding the store’s range as well as developing the project into e-commerce.
Exclusively for Ecomony, Robert Ilijason now reveals the planned location of the next store with the same concept. The new store, which will also be located in a village in the south of Sweden, is set to open before summer. “Hopefully a few more will open during the year”, he added.
- The new store is likely to open in Eket in Örkelljunga. The municipality and the village association have both been very accommodating and helpful, so it feels like a great next step, said Robert Ilijason.
Gets Requests From Several Countries
According to Robert Ilijason the international recognition has resulted in tons of requests from all over the world. Devoted supporters contact him for advice regarding opening similar stores in their home countries or regions, and several people have also asked if Robert Ilijason himself is keen on opening a new store in the area where they happen to live.
What is your view on all the international attention?
- I think it clearly shows that there is a need for this service. We do no longer want to adapt to opening hours and availability. More people would probably leave the cities to live in villages if this service was available in more areas.
The original store in Viken has now been open for two months. Although the project is working out as planned, the store has not yet seen enough customers to be able to challenge a traditional local grocery store.
- It is more of a complement. The primary goal is to be of service for villages that do not have a store today, said Robert Ilijason.