According to the latest figures from the, IMRG Capgemini e-Retail Sales Index, online retail sales recorded a 11% Year-on-Year increase in 2015, equating to approximately £114 billion spent online.
The Christmas shopping period as a whole, defined as the eight weeks between 1st of November and the 26th of December, saw £24.4 billion spent online. A 12% annual increase, and a record for the Index that also shows that the greatest concentration of sales during the Christmas period took place during the week of Black Friday, commencing 22nd of November.
During the week of Black Friday online sales increased 62% on the previous week, with shoppers spending an estimated £4.3 billion on discounted goods.
Mobile Sales Keep Growing
Thats is a significant increase on the 44% growth recorded during the same period in 2014, and 20% in 2013, before Black Friday existed in the UK.
– In just two years Black Friday has shifted from a high-street event to an online one, with retailers extending their discounting over a week, rather than a single day, says Alex Smith-Bingham, Head of Digital, Capgemini.
E-retail now accounts for an estimated 27% of the total retail market, and for the second year in succession, all growth in the Index has been driven by sales made on mobile. Also m-retail in 2015 reported a 42% growth on the previous year and smartphones continued to grow at a significantly higher rate than those via tablets.
While tablets continue to account for the largest share of mobile commerce, significantly, during December 40% of all m-retail sales were completed on a smartphone, compared with 28% penetration in December 2014.