UPS recently announced it will expand its UPS Worldwide Express Service to 41 000 new zip code-areas across the world. 15 000 of them are on the European continent.
Ecomony met Matthew Guffey, Director of Marketing for UPS. He is responsible for the Nordics, Ireland and the UK.
- What we took a look at was our integrated network and where our opportunities to expand UPS Worldwide Express service were. We launched in October with the largest expansion of a service that we have had throughout our history.
With UPS Worldwide Express, households and companies in the connected zip code areas can benefit from a flexible service that delivers packages three times a day, and if UPS should not be able to keep their promised level of service, the customer is offered a money- back guarantee.
- When you think about the different industries and the different customer needs, when you have got a time critical product that has to be there at a certain time of the day, getting it there at that certain time is so important, Matthew Guffey explained, adding that for example in the healthcare industry the delivery might not consist of a package, but of a patient.
"Addresses a Gap in the Market"
Since Europe consists of many smaller markets, Matthew Guffey sees the need for a good logistics service that can provide globally as well as in every market.
- I think our focus has been as a global organisation and I would say we have a good foothold when you look beyond the borders of a given country. So if you are a small or medium sized business within for example Sweden you can partner with a company like UPS to get outside the Nordics. Globalization is the equalizer, let’s face it. So for a lot of these companies having these options I think can help enable them to grow. We can be that partner that helps them to that market they want to serve.
Within the next 3-5 years UPS is looking at investing another two billion dollar in the European market, according to Guffey. And for the company it is vital to make sure the customer’s need of flexibility and ability to control the delivery is satisfied, which is why the Express Service is being rolled out to larger areas.
- For us to be able to expand, and I would say overlay our existing service that we offer, just gives them those options, so we understand it is addressing a definitive need and a gap in the market, Matthew Guffey said.